Here’s a pattern I’ve watched play out dozens of times. A brand launches a single hero plush, it

Ask any parent to pry a favourite stuffed rabbit out of a toddler’s hands at bedtime and you’ll

A few years ago, if you’d told a buyer that a stocky South American rodent would outsell teddy

Walk any pop-mart aisle, comic con, or airport gift shop right now and you’ll see the same thing

Not every brand that wants to sell plush toys wants to spend four months developing one from a

“I need a plush toy manufacturer.” I hear that sentence constantly, and about half the time the person